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Alfa Romeo F1 Team KICK will make heads turn in Spa-Francorchamps, as the team unveil a special livery celebrating its partnership with streaming giants, KICK. The team’s C43s of Valtteri Bottas and Zhou Guanyu will sport an updated look featuring neon green accents and additional branding, making the car an immediately recognisable sight on the Spa grid this coming weekend.
The team’s partnership with streaming media sensation, KICK, was announced at the beginning of the year and has been one of the success stories of 2023 – much like the streaming site itself. Based on a creator-first model, KICK skyrocketed, accruing more than 14 million registered users in its first seven months of life. KICK also expanded its commitment to the team by becoming the title partner of the Alfa Romeo F1 Team KICK Esports squad, which will take part in the F1 Esports Pro Championship later this year.
A platform devoted to its content creators, KICK pledged its special livery to them, with the names of the most prominent personalities operating on the site featured on the C43’s halo.
Highlighting KICK’s distinctive brand elements such as the neon green face locks, emoticons and its 95-5 revenue split on the livery, KICK and Alfa Romeo F1 Team KICK have created a unique head-turner for one of the most iconic races in the calendar.
The KICK Streaming-liveried Alfa Romeo F1 Team KICK C43 will also be made available to all players of the new F1 23 videogame, who will have the chance to download the car in-game during the month of August.
